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Showing posts with the label priming

Subconscious Priming of Performance

Priming is a concept that entails embedding a concept into the human subconscious in an effort to alter behavior. Dr. Minas, Dr. Bhagwatwar, and Dr. Dennis from the University of Indiana have studied priming on a group to improve business communication and creativity on a group level (2013). They used computer simulated games to provide neural priming and then test creativity and ideation thereafter and found that there was a high correlation between the two.  Organizations often seek to create higher levels of creativity and innovation to produce new products and services for market. Some are searching methods for using online communication methods in order to develop a stronger level of communication performance. This can help in everything from workplace productivity to effective marketing methods. If online communication can influence behavior the overall financial and social benefits are large.  Our subconscious cognition influences our online behavior.   The use of pr