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Showing posts with the label online sales

Designing Websites to Capture Global Customers

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Designing and developing websites that reach out and spark the interest of multiple cultures is difficult. Because a website is the online “face” of an organization and regularly conducts e-commerce activities it is important to build sites that are both functional and effective. Research by Dr. Kirk St. Amant examines culture, website design and the international spread of online access for businesses that want to polish their global business designs.  Cultures have an impact on how users frequent and interact with website elements. It is often beneficial to use local administers with key cultural knowledge to evaluate websites (Esselink, 2000). Providing materials, information, e-commerce, and page navigation through the eyes of the target culture can raise overall conversion rates and sales.  According to World Internet Stats in 2012 there were approximately 2.4 billion Internet users with a market penetration of 34.3% (Internet Users in the World, 2012). Growth betwe

Creating Customer Loyalty through Technology Implementation

We are now in the service economy and should learn better on how to integrate technology within the e-commerce world. Considering the explosion in online marketing and service management it is possible to understand the growth in online service research. Understanding how customers view the value of such services is important for overall improvement. Service quality is important for customers who desire to perceive the value of their purchases worth more than the effort and cost of buying the product. When this perception of service quality is high such customers will often reward organizations with higher levels of loyalty. Research has supported the concept that customer loyalties are based in this service quality (Gefen, 2002). New technologies have created the age of e-commerce. This technology has developed fundamental differences in the way people interact and conduct business with customers. More importantly, it also changes the way in which individuals perceive cust