Ethics may be more important today than it was in the past as international business brings new influences. But despite its importance, it doesn’t mean standing up for ethics is likely in cases where unethical practices are regular occurrences. Research by Denise Baden (2014) helps define how positive and negative role models mixed with self-efficacy and descriptive norms help business members make ethical choices. The study encourages us to think about how our environment and self-beliefs impact our core decisions. Standing against unethical behavior is never easy as one must sometimes move against their social, political, and business networks. Even good people are paralyzed with fear of reprisals and retaliation. To most it is better to be silent and see no evil, hear no evil and speak no evil when it comes to corporate unethical practices. Positive role models give an alternative to unethical behavior and provides a stronger context for another’s actions. Busines
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