Showing posts with the label data management

The Dangers of Hacking-Is China Opening an Era of Cyber Warfare?

The cost of corporate hacking and cyber warfare is a growing problem that results in the loss of over a hundred billion dollars annually. It is difficult to measure the costs of hacking as many such attacks, and the impact are difficult to track.  The Recent theft of up to 4 million federal workers has raised concerns of government hacking and its potential impact on the nation. Cyber warfare and corporate theft are an attractive option because it doesn’t require a direct confrontation with any entity. In the Information Age, data is the primary transactional unit of understanding and getting things done. In many cases, information determines who has the upper hand in a conflict. Collecting mass amounts of data is not an innocent affair. If information obtained through cyber attacks is funnelled to the right people(s) and cross-examined for similarities, robust profiles of important people emerge. Profiles can include medical records, family members, spending habits, phone number

Can Better Marketing Data Lead to Stronger Performance?

Data can lead to confusion or clarity. As the market becomes more versatile companies will need betters ways of measuring.   Research by Homburg et. al. (2012) delves into what makes successful marketing data management and what doesn’t. They use a more complex contingency-based model that studies the association between market performance and data through the concepts of breadth, strategy fit, and cause & affect.  There are many examples of data systems that include dashboards and balanced score cards. The right kind of data can lead to conclusions about cause and effect and this can have great benefits for organizations seeking a path to navigate. Data management is a method of drawing key measurements from the environment and aligning organizational activities for greater market performance.  The greatest benefits of data appear to be from those who seek to create a differentiation strategy. This means that the firm is selling products that compete within certain d