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Showing posts with the label consumer research

Las Americas Outlets and Consumer Behavior

Looking for a shirt, suit, shoes, jogging pants, diamonds, earrings, Disney toys, or anything else? If your heart desires it then you may want to purchase your products at an outlet location to help save a few dollars off of the price. Head on down to the Tijuana border- keep going south until you run into a fence….then stop! You will be at Las Americas Premium Outlets where consumer culture and tempting products lure you in every direction.  You favorite stores like Aeropostale, Brooks Brothers, Bebe, Forever 21, Gap, Hugo Boss, Levi, Old Navy, and Tommy Bahama are all within one convenient location. The site has many stores for the younger generation but also hosts a nice mix for the middle age and professional groups. Parking is plentiful and easy to find on three sides of the outlet. There is also easy access off highways I-5 and I-805 which makes traveling to and from the center easy.  Las Americas is owned by the Simon Property Group that owns 328 important malls

Gucci or Coach? National and International Purchases of Self-Identity

Why did you just buy that Chevrolet and the matching Levi jeans to go with it? What we buy is an expression of who are and the way in which we view ourselves. New research helps highlight the concept of national or global self-identities on consumer purchasing behavior. The reasons why we purchase certain products and services is an expression of who we are as a person and the way we view ourselves in the national or global context. Personality traits of consumers often influence their perception and willingness to purchase certain national or global orientated products. The association is  because personality traits shape people’s worldviews and ideological attitudes (Sibley and Duckitt, 2009). How people view the world has a natural influence on their purchasing behaviors as they seek self-identification through the obtainment of products. Understanding people’s perceptions of themselves within their environments is helpful for understanding how to develop advertisemen