Marketing is a fundamental function of any business or organization. Without a strong marketing mix and design maximization revenue will be limited. A study by Zhang & Buda (1999) tested the effectiveness of message framing and need for cognition to determine which types of people certain advertisements appeal. Most demographics are based in tangible concepts such as locality and income but the psychological depth of processing advertising has not been fully explored. All marketing messages are part of a communication. It follows a process where the sender encodes information, uses a medium (i.e.) media, is distorted by environmental noise (internal or external), decoded by the receiver, that elicits a response (i.e. to purchase or not purchase) (Yehsin, 1999). The depth by which person decodes and interprets information is important for determine marketing effectiveness. Those with a need for higher or lower cognitive engagement will naturally have different responses.
Showing posts with the label cognition
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Strategy is not only the logical components of actions that lead to goal achievement. True strategy has significant social aspects based within the cognitive understanding of workers, stakeholders, and even customers. A paper by Vallaster and Muehlbacher (2012) outlines the social representations inherent within strategy formation and its social context of development. Strategic success must take into account actions, interactions, and negotiations of multiple actors. Each person realizes the strategy through his or her own vantage points and previous practices. Strategy must fit within others mental framework in order to be successful and fully implemented throughout an organization. Strategizing takes includes 1.) narratives, 2.) actors personal interests, 3.) organizational design, culture and past practices, and 4.) market factors. Strategic development should take into account the multiple factors and their potential weight in order to be successful and navigate the soci
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Scientists from the University of Zurich, ETH Zurich and partners in Germany and the U.S. have developed a microchip that processes much like the human brain. Unlike clunky predecessors that react only to environmental stimuli these new chips use neurons that will use analytic abilities, decision-making capabilities, as well as short-term memories to react to their environment in real time. The key to this discovering is that it can take sensations from the environment like humans and process them to make quick paced decisions. As the machine picks up on environmental cues it is capable of processing the multiple sensations to make meaning out of these cues and in term devise a type of strategy and change or adjust its course of action. It works fundamentally the say way the human brain works. The science of neuroinformatics typically seeks to recreate artificial bundles of nerves on supercomputers in an attempt to determine how information is processed in much the same