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Don’t Escape the Details of the Servicescape

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Your stomach is growling with hunger pains and you need a great place to eat. You don’t want just any place but need that perfect place that expresses your mood. Feeling a little upscale with that great bonus you just received from work you scan your memory for a restaurant that will not only satisfy your appetite but also perpetuate that positive feeling into the evening.   You know big things are going to happen since you have now been recognized for your great work. Thinking of possible alternatives you finally settle on a fancy French establishment with valet, fireplaces, patio dining, fountains and violin music in the background. It costs more but heck it still feels great to spend your reward for superior effort! What you have just thought about is called servicescape. The servicescape is the physical environment that customers exist in that influences both customer behavior as well as overall impression of the business. Successful retail management includes the underst