Dr. Brand Bowler and Dr. Andree Swanson, Assistant Professors at Ashford University at the Denver campus, are interested in the relationship between emotional intelligence and real estate professionals. Bowler and Swanson are conducting a qualitative study to identify the levels of understanding of emotional intelligence (EI) within the field of real estate sales. Understanding and using EI is a learned behavior that real estate professionals should be aware of when dealing with clients. Literature reveals that using EI will improve realtors’ efficiency and effectiveness. The significance of this study is that a real estate sales professional must maintain the knowledge and skills necessary to provide professionally competent services. Competence includes the wisdom to recognize the limitations of that knowledge and promote ethical relationships. Emotional recognition of the client plays a crucial role in understanding the client’s motivation and feelings about his
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