Wednesday, August 21, 2013

Emotional Intelligence and the Real Estate Profession

Dr. Brand Bowler and Dr. Andree Swanson, Assistant Professors at Ashford University at the Denver campus, are interested in the relationship between emotional intelligence and real estate professionals.  Bowler and Swanson are conducting a qualitative study to identify the levels of understanding of emotional intelligence (EI) within the field of real estate sales.  Understanding and using EI is a learned behavior that real estate professionals should be aware of when dealing with clients.  Literature reveals that using EI will improve realtors’ efficiency and effectiveness. 
The significance of this study is that a real estate sales professional must maintain the knowledge and skills necessary to provide professionally competent services.  Competence includes the wisdom to recognize the limitations of that knowledge and promote ethical relationships.  Emotional recognition of the client plays a crucial role in understanding the client’s motivation and feelings about his or her finances as related to real estate transactions. 
Emotional awareness is a key component of being an effective real estate sales professional.  Upon preliminary research, little to no literature can be found on emotional intelligence and real estate sales professionals.  Because of the lack of research on the topic, the completion of this proposed study is necessary.
Attention Real Estate Professionals

You are invited to participate in a pilot research study on Emotional Intelligence conducted by Dr. Bowler and Dr. Swanson, Ashford University.  Please go to this link, complete the informed consent, and take the brief survey. (IRB Approved)

If you have any questions, please contact Dr Bowler at or Dr Swanson at

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