Purpose/Significance Dr Andree Swanson and Dr Paula Zobisch, research partners, are conducting a qualitative study is to evaluate the CEIS as a predictor of emotional intelligence in consumers. The researchers believe that current measurement of Emotional Intelligence is not an accurate predictor of consumer behavior. Kidwell developed the Consumer Emotional Intelligence Scale (CEIS) to determine consumer emotional intelligence in place of using the Mayer-Salovey-Caruso Emotional Intelligence Test (MSCEIT) (Kidwell, Hardesty, and Childers (2008a). The qualitative study will seek consumers and marketing professionals over 18 years of age who were recruited through social media to evaluate the accuracy/effectiveness of the CEIS. Significance Statement The significance of this study is that impulse buying, in its extreme, can cause financial hardship. Kidwell, Hardesty, and Childers (2008a) designed an instrument to measure the effect of emotions on consumer buying
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