The Different Types of Shoppers and How to Keep Them

Customers are the lifeblood of any business and knowing how to retain them is a lucrative strategy. Understanding the different types of shoppers can help you create strong customer service and loyalty programs. There are four different types of shoppers that include economic shoppers, personalizing shoppers, ethical shoppers and apathetic shoppers (Stone, 1954).

Economic Shoppers: Want products at the lowest price. They may consider value and warranties but ultimately want to purchase items at the cheapest rates possible. American made or not they are going to buy.

Personalized Shoppers: They shop based on the relationships they gain from their shopping experience. It is best to treat them with individual consideration. These type of shoppers are seeking personal and friendly staff. This is one of the reasons why customer service has a strong impact.

Ethical Shoppers: They shop based on loyalties. Most of the time they will frequent the same store over and over without moving around much. Rewards and loyalty programs work here.

Apathetic Shoppers: These are non-active shoppers that often don't buy products. They are generally not the place you put a lot of energy because you don't receive much return.

Economic shoppers are difficult to deal with because everything is price sensitive. However, personalized shoppers and ethical shoppers have traits that can provide a larger ROI. Stronger customer service will keep personalized shoppers while ethical shoppers can be retained through loyalty programs.

Stone, G.P., “City and urban identification: observations on the social psychology of city life,” American Journal of Sociology, Vol. 60, July: 36-45, 1954

This site is supported from the trendy products at Abel Products

Companies Selling Overseas are Growing

An oddity in our economy occurred where Earnings Per Share and GDP are widely different. Analysts are unsure but it could be a slow growth market in the U.S. and a much higher growth market overseas. There is always the possibility that is is a one off situation and growth in the U.S. could be realized in following quarters.

Consistency in Working Out Makes The Difference

Things take time!! You don't expect to make a million dollars in the first few days of investing and you shouldn't expect to be ripped from inconsistent work outs. Get into a routine and keep it going will help you achieve your goals!

There are two types of people-those that will and those that won't! It makes its way throughout your life. If you're the former than you will make things happen by staying the course, learning and adapting.

Waking up each day and heading to the gym requires consistency and persistence! When you're tired and sore you still grab your coffee and head out. Those that don't and have lots of excuses simply wont achieve their goals.

If you want results you will need to be at the gym on a regular basis. Rain, sun, blizzard it should make no difference. Over time you will find the right mix for you, learn about food and watch your body transform! You will be a hard charging soul!

Taylor's 10th Teaching and Learning Conference 2017

Taylor's 10th Teaching and Learning Conference 2017 (TTLC2017)
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30th September to 1st October 2017
Kuala Lumpur, Malaysia
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If you are an educator, school leader or policy-maker, you will want to be at the TTLC2017, an international conference, now in our 10th year! This vibrant event has a reputation for thought-provoking speakers who are leading experts in their fields.

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THEME - The Future Ready Graduate: Redesigning Higher Education For Greater Impact
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AN INTERNATIONAL MEETING OF EXPERTS AND THOUGHT-LEADERS
In its 10th year, the TTLC continues to be a meeting point for more than 200 experts and participants from over 16 countries including lecturers, researchers, thought-leaders, policy makers and Ministry of Education Officers.


ABSTRACT SUBMISSION
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Papers Accepted: Full-refereed or Working Paper
Presentation Types: Standard or Virtual

Abstract Closing Date: 5th May 2017 (Fri)
Submit your Abstract TODAY @ ttlc.taylors.edu.my

Creating Vivacious Organizational Communications to Foster Adaptability

Organizations that don't change eventually die! The single element that can have a profound impact on growth within an organization is communication. That is right! Its not hiring more managers, putting in fancy compensation systems, or outsourcing. It comes down to do employees having the right information they need, when they need it?

Adaptable organizations feed off of information and rely on information networks as much as the human body relies on its nervous system. Without information employees become isolated, unable to make decisions, and eventually whither within their daily job functions.

Organizations are bounded rationality and without some type of formal or informal communication system they will not be able to create a shared perspective. That lack of perspective often leads to a company that can't push information quickly to get everyone working together. People develop their own agenda and have a hard time working together.

Think of how silos impact the functioning of an organization. Those organizations that fail have lots of hierarchy, cling to information as a power source, and can't communicate well with their employees. They are stuck and unable to adapt quickly.

To free the lines of communication means flattening the organization and developing stronger communication strategies. Managers should not be information sifters that pick and choose which people receive what type of information. They should be information sound boards that ensure everyone in their department is up-to-date on changes within the organizations. Receiving information is as much a priority as providing information.

Thinking Fast and Talking Smart Communication Techniques

Being in the Box

Being "in the box" is a trap of management thinking where limited perspective abounds. Stuck in the groove, unable to see the big picture and lacking innovative thinking are some of the symptoms of this condition.

If you are stuck in the box long enough your ability to solve new and unique problems is seriously hampered. As complex business problems arise you continue to use the same wrong tools to try and fix it.

Companies that continuously perpetuate "box" type thinking create atmospheres that lack high levels of performance. The end result is lost revenue and constantly being bested by the competition.

Innovation requires new ways of thinking about a problem using our noggins in ways we may not be familiar with. The crazy is sane in an innovative environment!

To alleviate the dull pain of narrow mindedness take a pill of fresh perspective. Either hire innovative kookie employees or learn to think in a new way.

Explore all the different ways to see and solve a problem. Then narrow and evaluate them based on the company's resources and strategies to determine the paths most feasible. Nothing should be excluded during the brainstorming stages and the wilder ideas can lead to a new way of doing business that creates long term success!