San Diego is quicking becoming a hot market for new businesses ventures that will draw more investment and greater activity. The Kauffman Foundation's Startup Activity report shows San Diego moving up to the 9th best start-up locations. The index looked at:
-Rate of New Entrepreneurs-
-Opportunity Share of New Entrepreneurs
-Startup Density
Movement up for San Diego means the city is improving as a place to do business. This is important for drawing in fresh talent and ensuring that new companies are growing and thriving in a way that lead to jobs a few years down the road.
As a nation we also seem to be starting more companies that we did previously. This can make a difference between a successful nation and one that fails. American must maintain its entrepreneurial approach if it wants to lead markets and maintain its competitive position against new challenges.
The blog discusses current affairs and development of national economic and social health through unique idea generation. Consider the blog a type of thought experiment where ideas are generated to be pondered but should never be considered definitive as a final conclusion. It is just a pathway to understanding and one may equally reject as accept ideas as theoretical dribble. New perspectives, new opportunities, for a new generation. “The price of freedom is eternal vigilance.”—Thomas Jefferson
Friday, May 20, 2016
The Factors of Grade Inflation
Grades seem to be the primary focus of students who judge their performance by a little letter that gets noted in their transcripts. They put pressure on professors to raise those grades but don't often consider the greater significance of learning. The end result is rising grades that have little impact on learning.
There are a couple of factors that are at play that create this situation. They are 1.) the student, 2.) the professor and 3.) the university system. When one of these factors are not in alignment grades begin to inch upwards thereby reducing the quality of education.
The student
The student has a natural interest in getting the highest grade with the least amount of work. It is a natural effort and reward calculation.Asking students to think about the long-term consequences of high grades without knowledge mastery won't have much effect because many don't have this level of awareness.
The professor
Some professors simply don't care and don't want to have poor ratings by students. By giving their students high grades they get less questions, have less complaints, and in turn have less work to do. It is easier to grade lightly and avoid time consuming challenges.
The university system
Administration determines the performance networks that reward/punish professors for their work. If student complaints create havoc on professors sense of security, grade appeals are constant, and the metrics reward those professors who don't challenge their students, then most professors will get lenient.
There are a couple of factors that are at play that create this situation. They are 1.) the student, 2.) the professor and 3.) the university system. When one of these factors are not in alignment grades begin to inch upwards thereby reducing the quality of education.
The student
The student has a natural interest in getting the highest grade with the least amount of work. It is a natural effort and reward calculation.Asking students to think about the long-term consequences of high grades without knowledge mastery won't have much effect because many don't have this level of awareness.
The professor
Some professors simply don't care and don't want to have poor ratings by students. By giving their students high grades they get less questions, have less complaints, and in turn have less work to do. It is easier to grade lightly and avoid time consuming challenges.
The university system
Administration determines the performance networks that reward/punish professors for their work. If student complaints create havoc on professors sense of security, grade appeals are constant, and the metrics reward those professors who don't challenge their students, then most professors will get lenient.
Call for International Business Education Lesson Plans
The U.S. Chapter
of the International Society for Business Education (ISBE) is seeking quality
lesson plans to be published in the book Creative Teaching Ideas for
International Business. The lesson plans may include international topics
in any business and management courses that attempt to integrate global
content. The lesson plans need to use the “Lesson Plan Format” provided in this
call (See the required format attached). Subject areas needed:
International Business
(general topics)
International Marketing
International Finance
International Law
International Ethics
International HR
International
Entrepreneurship
International/Intercultural
Communications
International Management
Language Integrations
Global Logistics – Supply
chain management.
Deadline for
submission: May 30, 2016.
Submit lesson plans to:
Irina Weisblat, EdD –
President-elect of ISBE, at: Irina.weisblat@ashford.edu
All submissions
must be in electronic format. Submissions must include any supplemental
materials (handouts, presentations, files) in their native format (i.e.
Word, Excel, PowerPoint, Publisher, etc.).
The primary author
must be a member of ISBE. All authors will receive one free copy of the book.
No other gratuity or payment will be provided.
Please address any
questions to Dr. Irina Weisblat at Irina.weisblat@ashford.edu
8dcad578f90166949c9eb41933fe73b857268d5106a64fbe65
8dcad578f90166949c9eb41933fe73b857268d5106a64fbe65
Investing in Marketing Produces Higher Firm Value
The power of marketing cannot be underestimated as it results in substantial firm value. According to an analysis of 612 U.S. firms between 1998 and 2008 those that invested heavily in creating powerful marketing departments created long-term shareholder value beyond short-term return on investment (Hui, Morgan, & Rego, 2015).
Short-term return on investment is a standard marketing analysis where income streams grow based on specific marketing activities. Companies usually assess their marketing by determining the return on investment on specific marketing channels.
Long-term marketing focuses on creating a stronger brand image. The company itself should stand for certain values and underlining characteristics that create its image beyond specific products. For example, Apple and technology innovation and Cabella's and outdoor enthusiasm seemed to be linked in consumers minds.
Each advertising campaign should not only align with the specific product, but also fit within the larger brand. A consistent approach that will reap the highest ROI has solid alignment between products and brands thereby maximizing the short and long-term reach of their marketing approaches.
Investing in marketing isn't a bad idea if companies are consistently creating short and long-term value. Throwing more money at a marketing department won't fix it if the money is not used wisely to create immediate returns while not neglecting its alignment with the company's long term brand. Maximizing shareholder value is a result of full integrated marketing process that create lasting impressions in consumer's minds.
Hui, F. Morgan, N. & Rego, L. (2015). Marketing department power and firm performance. Journal of Marketing, 79 (5).
Wednesday, May 18, 2016
Research Finds that Regular Exercise Protects Against 13 Cancers
If weightless, good looks, and health weren't strong enough reasons to exercise you might consider a new study in JAMA Internal Medicine that shows that regular exercise reduces risks by up to 20% for 13 different types of cancers. As people got up and moved around 150 minutes a week they continued to protect themselves from future disease.
The study fits with the findings of 12 large U.S. and European Research Studies that contained 1.5 million participants who were tracked from 9 to 21 years.
Moderate to heavy exercise is recommended. When the term moderate is used it doesn't mean high speed sprints and kickboxing class everyday. Something as simple as walking can make a big difference in one's overall health. Other studies have concerned that speed walking may be even more beneficial than jogging in the long run.
When you review the literature you will also find that each more fruits and vegetables also reduces the risk for cancers. Eating the right type of foods with regular exercise can protect your body from generating cancer producing cells. Matched with regular screenings for common cancers and you should be on your way to greater health and peace of mind.
You may reprint with link and attribution
The study fits with the findings of 12 large U.S. and European Research Studies that contained 1.5 million participants who were tracked from 9 to 21 years.
Moderate to heavy exercise is recommended. When the term moderate is used it doesn't mean high speed sprints and kickboxing class everyday. Something as simple as walking can make a big difference in one's overall health. Other studies have concerned that speed walking may be even more beneficial than jogging in the long run.
When you review the literature you will also find that each more fruits and vegetables also reduces the risk for cancers. Eating the right type of foods with regular exercise can protect your body from generating cancer producing cells. Matched with regular screenings for common cancers and you should be on your way to greater health and peace of mind.
You may reprint with link and attribution
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