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Open Innovation as a Growing Trend in the Hotel and Tourism Industry

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Town and Country Resort-San Diego Innovation is increasingly seen as one method of improving upon the economic fundamentals within industries. As businesses develop new products and services they become more competitive and able to succeed in a highly competitive global environment. Research by Artic (2013) helps shed light on the potential for open innovation and economic improvement of the hard hit hotel industry in Slovenia. Their findings highlight potential uses of open innovation in meeting customer needs and expectations. The author separates innovative societies from non-innovative societies. Innovative societies are those that seek to enhance their markets by developing new products and services that in turn can influence jobs and economics. Routine societies try and maintain existing systems without creative destruction whereby economic growth become stagnant. Stagnation means eventual decline as other countries zoom to fill market gaps. Open innovation is def