Asking Questions by Doctors Norman Bradburn, Seymour Sudman and Brian Wansink delves deeply into developing useful surveys for business, marketing, customer service, political and academic research purposes. The book provides an overview of how questions on surveys influence results. Developing strong survey questions will encourage more accurate and valid responses that accurately reflect the construct the researchers are trying to measure. The book will move you through three parts: Part 1: Strategies for Asking Questions: Understanding the wider social context and cultural aspects of questions is important for understanding how those questions are interpreted. For example, developing questions about finance, sexual behavior, criminality, and very personal issues may lead to incorrect data. Different cultures will have varying viewpoints on which questions are appropriate and which ones are not. Understanding how questions are perceived from a cultural background or demogr
The blog discusses current affairs and development of national economic and social health through unique idea generation. Consider the blog a type of thought experiment where ideas are generated to be pondered but should never be considered definitive as a final conclusion. It is just a pathway to understanding and one may equally reject as accept ideas as theoretical dribble. New perspectives, new opportunities, for a new generation. “The price of freedom is eternal vigilance.”—Thomas Jefferson