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Book Review: Asking Questions

Asking Questions by Doctors Norman Bradburn, Seymour Sudman and Brian Wansink delves deeply into developing useful surveys for business, marketing, customer service, political and academic research purposes. The book provides an overview of how questions on surveys influence results. Developing strong survey questions will encourage more accurate and valid responses that accurately reflect the construct the researchers are trying to measure. The book will move you through three parts: Part 1: Strategies for Asking Questions: Understanding the wider social context and cultural aspects of questions is important for understanding how those questions are interpreted. For example, developing questions about finance, sexual behavior, criminality, and very personal issues may lead to incorrect data. Different cultures will have varying viewpoints on which questions are appropriate and which ones are not. Understanding how questions are perceived from a cultural background or demogr