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Showing posts with the label publish or perish

The Value of Applied Research and Alternative Publishing

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Ask a crusty old academic and he / she will tell you that unless research is in a peer-reviewed journal it has no value and should be discarded as “ junk ” work . In contrast , talk to a seasoned CEO and he / she will tell you that if university research has any value in the market it will need to be applied to solve business problems . This divergence of thought and perspective is changing the way universities and corporations disseminate and use information . There are some academic traditions that unnecessarily restrict the value of education and hinder the growth of the business community . Corporations are end users of information that apply research build products , enhance services , and improve operations . Failure to see the value of alternative methods of conducting , publishing , and using research beyond elitist journals defeats the purpose of academic studies . CEO’s, executives , a