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Showing posts with the label international schools

How Does Chinese Culture Influence Online Education?

Online education is growing and spanning the earth as Internet access becomes more entrenched in people’s lives. The study of culture and its impact on online education hasn’t been studied with any real vigor. According to a study by Zhang (2014) Confucius cultures maintain many of the same attributes when engaging in school online. School administrators should consider the impact of culture on the online education modality and how that impacts learning.  It is first beneficial to understand what culture is. It can be seen as, “ the collective programming of the mind that distinguishes the members of one group or category of people from another ” (Hofstede, 2010). Culture is that which we carry with us from our shared social upbringing uniquely tied to our place of origin.  When students move online the way in which they perceive the information and how they interact with authority figures isn’t likely to change. Those who were raised in cultures that have a high respect f

Successful College Strategies for Marketing to International Students

A paper by Vik Naidoo and Terry Wu in the Journal of Marketing Management seeks to expand the discussion and understanding of college marketing geared toward international students.   Reviewing colleges in the U.S., UK, Australia and New Zealand they have been able to narrow down their understanding to implementation related outcome variables, commitment dimension, strategy, and role factors. The work adds to the body of literature on key concepts related higher education marketing and its success.  The trend in global educational services appears to be growing. Educational services range from the actual education to textbooks. It also appears to be growing as an export trend making it an industry with huge future potential. Both traditional and non-traditional education has seen increases in exportation of services to full-paying foreign students due to declining governmental budgets. Due to the changing nature of marketing from domestic to international education, organiz