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Showing posts with the label educational services

British Report Highlights the Advantages of International Education

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Education is going global and the economics are in place to make this happen. According to a study in 2013 by the British Government entitled International Education: Global Growth and Prosperity the field of international education is a growing trend that contributes significantly to the economic strength of the UK. Online education is a partner in ensuring that UK stays a leader in the educational market overseas.   The educational sectors are expected to grow in the future. Growth in primary and secondary education internationally is also growing. A majority of emerging societies are focused on increasing students in higher education to improve their economies.  Universities will find their products in dire need in the future. Exportation of the British educational system is worth about £17.5bn dollars annually. Such wealth is contributing to their economic development and now that financing is considered sustainable additional educational opportunities will be availab

Successful College Strategies for Marketing to International Students

A paper by Vik Naidoo and Terry Wu in the Journal of Marketing Management seeks to expand the discussion and understanding of college marketing geared toward international students.   Reviewing colleges in the U.S., UK, Australia and New Zealand they have been able to narrow down their understanding to implementation related outcome variables, commitment dimension, strategy, and role factors. The work adds to the body of literature on key concepts related higher education marketing and its success.  The trend in global educational services appears to be growing. Educational services range from the actual education to textbooks. It also appears to be growing as an export trend making it an industry with huge future potential. Both traditional and non-traditional education has seen increases in exportation of services to full-paying foreign students due to declining governmental budgets. Due to the changing nature of marketing from domestic to international education, organiz