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German Innovation through Foreign Subsidiaries

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American firms are not the only ones seeking competitive advantages using innovative development in emerging markets. German companies, with fingers in a number of different countries, are trying to better understand how innovation and knowledge based strategies impact their competitiveness. Research helps highlight the competitiveness of German companies in international markets and how this impacts their firm’s ability to compete internationally. Innovation activities in multinational firms do not live within a vacuum and are subject to and influenced by the environmental impact of its host country. Innovative activities of firms abroad depend on the technological abilities and capabilities of the home country (le Bas & Sierra, 2002).   It is difficult to develop innovation through home grown businesses in emerging markets without the support of the home country. Information and abilities are transferred from the home country to the host country through the subsidi

Innovative Companies Localized into Regional Hubs

Innovation is becoming a concept that nations hope to foster as their financial situations become more dire. Research in national innovation helps to highlight how the concepts of regional hubs can help further this development by creating hives of innovative knowledge sharing. Companies don’t work within isolation and often share knowledge, people, and ideas throughout a region. Research into the development of the pharmaceutical industry furthers this concept of demographic influence. Innovation is a necessary component of organizational growth and development. Theoretical and empirical literature helps establish an understanding that innovation responds to consumer demand (Schmookler, 1966). In other words, that as customers have needs they desire to be fulfilled, organizations will often develop products and services to meet those needs. The stronger the feedback loop the more likely such customer to company interaction will lead to new innovative insights. All innovati