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Growing Global Brands-Understanding International Culture

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artwork by Dr. Murad Abel With pressed three piece suits and blazing red ties they look out over the ocean and wonder just how far they need to travel to sell products in lands yet untapped. It wasn’t long ago they built towers where their grandfathers once tilled tobacco, corn, and beans. The montblanc pens are not yet dry but the ideas have long been spent. Just beyond their reach, opportunities again bound but the paths are now covered in asphalt trails that lead back to where brick and mortar ends. Just beyond that wall is something new, a place to gain footing, a vine perhaps that is hardy enough to tow products world round.   Once again the good times could roar if shined shoes are scuffed in the knee deep fields of prosperity.    Executives seek once again to find new opportunities to grow their businesses and create expanding opportunities. The global marketplace requires new theoretical lenses that are much sharper than the theories of the past. Global product posi