Posts

Showing posts with the label group identity

The Importance of Simple Communication in Group Development

Group interaction and discussion has an important function in socializing and creating networks of people. When interaction is present groups begin to form around important core shared beliefs and values. Sometimes these groups are formed with a very specific purpose like product development or they are more general directed such as political parties. All groups follow similar patterns as all first start with a discussion. Society is a group that develops off of the conversations that people partake. Whether you are discussing a group of friends, workplace or a nation, at the very core of its identity are the shared ideas and beliefs among its people. Groups that discuss and communicate begin to create agreement around shared values that form their identity. Separated groups form their own identity. One of the first things we should understand about group discussions is that not everything that is said has value for education or research. Most information discussed is shar

Bonding in Online Communities

Image
Group attachment is an important aspect of retaining and maintaining customers. As groups begin to identify and interact with new members, they build additional identities with the service or product. Research by Yuquing Ren, et. al (2012), focuses on communication and the understanding of identity, bond, and community identity in online forums. Their study helps highlight how different types of attachment strengthen online interaction and customer retention.  The far majority of business that seeks to build online communities fail to attract a critical mass of customers even when over a million dollars have been spent (Worthen, 2008).   The primary problem is that they have not been able to create and develop a level of attachment among members. Customers simply come and disappear after a few posts.  Understanding that there is identity attachment, bond attachment and community attachment can help in fostering the right type of activities that create positive identity w