A strategy is a roadmap that guides organizations to higher levels of performance that encourages productive growth. Executives can develop excellent business strategies that take into consideration market projection, resource allocation, human capital, and financial streams. To their own detriment, many CEOs do not factor in organizational culture into their strategies and how it impacts organizational goal attainment. Culture should support business strategy (Eaton & Kilby, 2015). The values and semantics contained within culture should enhance business strategy through proper orientation of people's expectations. If there are contrary elements within a culture, the values should be adjusted to ensure they realign to meet organizational needs. Consider an example of how culture can support or detract from organizational objectives. Two companies seek to become market leaders, but one company promotes employees based on patronage and the other from performance. These val
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