American’s have lots of data in cyber world and if one had access to all of the Internet searches, purchases, phone calls, household information, text, emails, and databases there would be a solid consumer profile on just about anyone. Large databases stored in corporations and government offices are attractive because of their wealth of information. Protecting data has emerged as a top initiative. The problem is that this data is not useless and contains an abundance of sensitive financial and personal information. Data that is not important in isolation can be worth much more when combined with other large databases. Cross analysis can create all types of connections among behaviors and information. Businesses have a responsibility to protect data against foreign governments, corporations, or individuals that seek to exploit this information for their own interests. Consumers expect their data to be protected from misuse and to be secure. This is even more so when they don’t
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