Recruitment and employee loyalty are an important functions in any business but can make or break a small businesses. For smaller firms a few bad hires can really cause financial havoc. Not only is there lost time and money expended on poor hiring practices but also the cost of training. A paper by Allen, Erickson and Collins (2013) delves into the importance of developing employee commitment as it relates to revenue growth and firm performance. One of the very first criteria is that leadership must have a solid vision of the organization. Without a solid vision the overall hiring processes and the type of recruit will naturally be misaligned. Recruitment starts with knowing the type of person needed, their skill set and how that position will help achieve the organizational vision. It is often assumed that prestige and money are the most important factor in recruiting high quality employees and helping ensure they are retained for a significant period of time. Sometim
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