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Book Review: Business Strategy by Jeremy Kourdi

The book Business Strategy-A Guide to Taking Your Business Forward by Jeremy Kourdi offers insight into understanding, developing and implementing strategy.   Each of these aspects is important for overcoming market difficulties that challenge and create difficulties for businesses. It is the ability of leaders to develop strategy and then implement that strategy in ways that are more likely to raise the success of an organization.  The author provides a definition of strategy as it, “…is the plans, choices and decisions used to guide a company to greater profitability and success”. Strong strategies create higher levels of outputs while poor strategies often fail in their ability to meet defined goals. Such strategies should be well thought out and the alternatives should be weighed. Henri Fayol, who established the classical school of management around 1910, developed some general management activities that fit within five sections: planning, organizing, commanding, co-