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Using Groups to Create Company Innovation

Companies that don’t continue to improve eventually decline. Innovation fosters organizational transformation while encouraging the finding of new revenue streams. Research by Dew and Hearn (2009) help understand how hybrid groups can be as beneficial as nominal groups in promoting organizational innovation. Teams that work well together generate more ideas and find more solutions to organizational problems.  Innovative development isn’t a wishful tactic. It has practical dollar and cents outcomes. Organizations that do not change, develop, grow, or adjust fall behind on the market. They stagnate while their competitors blast forward. Product development suffers and revenue declines. Innovation is about breathing new life into a company. The very design of teams will determine their level of success. For example, social loafing occurs when one person doesn’t put enough effort into the team but receives the same benefits. Cognitive and social benefits from interaction can h