Thursday, August 13, 2020

Developing High Capacity Students with Entrepreneurial Cognition for Product Transformation in Higher Education


I have an interest in highly skilled adults and children as I feel their abilities have been underutilized in a way that is a wasted resource. Some of my works are to support their development for the advancement of our nation and for the full expressive lives many of the members of this select group should have an opportunity to live. If their development leads to higher national performance it is a win-win situation for business, the country, and the individuals. Some of the profits from my small business are used to support these individuals the best I can but it isn't much. Its just a drop in a larger bucket but I have probably 40 more years of life so hopefully I can continue to contribute in some way. 

In the past few years I developed a way to customize online higher education using artificial intelligence to create competency focused degree outcomes that would work wonders by allowing people to fully master their abilities beyond the traditional classroom (Others participated so it wasn't all me but the basic idea is what I came up with). There has been some interest in the methodology but as of yet it hasn't been fully implemented through its three major stages. There are still lots of unanswered questions on how it would work in practical form but these are fairly straightforward.  What I can say is it would allow people to study decisions in real time and open up new discoveries to the student based on previous mastered competencies. 

Of course these are market driven competencies based on an systematic analysis of market needs. 

What I can say is that finding and enhancing people with exceptional cognitive and creative abilities is helpful for society and specifically for those businesses that need new products, strategies and ideas. Businesses of the near future will likely focus more on their competitive and innovative strategies and people with those abilities. That doesn't happen in our traditional education system and we haven't done very well finding and selecting those individuals with the highest potential to master their environment. 

The Study:

I'm reading a study title entitled, "Demystifying the Genius of Entrepreneurship: How Design Cognition Can Help Create the Next Generation of Entrepreneurs." It discusses new ways of thinking about business curriculum and how new ways of thinking utilizing cognitive acts such as design-cognition research paradigm-framing, analogical reasoning, abductive reasoning, and mental simulation-to opportunity creation (Garbuio, Dong, Lin, Tschang, & Lovallo, 2018).

That all sounds scientific. Layman's version is we need to teach new ways of thinking to find and exploit marketplace opportunities.

The people most likely to have the innate abilities to do this are the cognitive and creative endowed individuals that can select patterns and fill holes of ambiguous information. They can come from any background and any demographic. It is a natural adaptation to our species and allows for people to think about things in ways that standard modes don't allow. Some of that thinking style can be used in curriculum to not only enhance this population but also to foster some of these abilities in others.

One of the truest signs of intelligence is not IQ and EQ but also the creative divergent type of thinking that solves problems. In the business world is all about problems. When people have exceptional capacities they can understand patterns, discover the blank spots that are undefined, and then go into using their creative abilities to define them. Most of us would not see the possibilities, wouldn't have the ability to solve the problem, and would not be able to create new markets.

I can agree with the authors that developing tools to help people see new opportunities and create them has more long-term value than solving problems in a defined and specific way. Each can work together as cognitive ability helps us find a pattern and understand while our creative type brains find possible solutions to help explain the explainable. we then must use tools like the scientific method to show whether such hypothesis have empirical merit or not. We thus have multiple sort of mental processes going on that can be further studied and applied to business curriculum.

In my experience, standard education is very linear and doesn't focus enough on the novel. Entrepreneurship is a way of thinking so finding market openings can be trained. That creative and scientific domain can be infused and introduced within the curriculum in a way that allows one type of thinker to solve the problem one way and an advanced capacity thinker to move into novelty through exploration of different market problems and solutions. When it comes to highly gifted individuals the most obvious answer isn't often the full answer. 

Garbuio, M., Dong, A., Lin, N., Tschang, T., & Lovallo, D. (2018). Demystifying the Genius of Entrepreneurship: How Design Cognition Can Help Create the Next Generation of Entrepreneurs. Academy of Management Learning & Education, 17(1), 41.

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