Online marketing is one of the best ways of selling products. With the huge amount of different tools out there it can be difficult to evaluation which one's are the best and which ones are sort of "hype". Sometimes the newest ones are the not the greatest but by understanding the purpose of these tools it provides a method of evaluating their work.
According to a study in Economic Science the purpose of online marketing tools should be value communication and promotion (Laura, 2015).
This means that as we review the potential of different tools you will want to compare them against their ability to create communication with current and future customers as well as the ability to promote products.
A couple of tips when reviewing the benefits of potential tools
1. Does it allow for two way communication?
2. Does it provide useful information to current customers?
3. Does it promote the best aspects of the product?
4. Is there a way to track the effectiveness of such tools?
Laura, P. (20150). A classic framework of online marketing tools. Economic Science, 25 (1).