How to Use Guerrilla Marketing to Increase Sales Revenue

Mastering Guerrilla marketing can make all the difference in whether or not you gain a new client or you don't!. The term indicates some type of combat attack on clients occurs which doesn't really do the process any justice. It more accurately entails using multiple methods of reaching a client through uniqueness. You don't just introduce them once, you introduce them multiple ways with something that doesn't cost much and is personalized to them.

You can create a guerrilla marketing process that you can operate with potential customers. The type of business you run will determine precisely how you want to do this. Creating a plan on how you are going to guerrilla market to your customers can create the highest impact.

Here is a great generic process.....

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1. Introduction and elevator speech.

2. Follow Up

3. Send them a personalized email

4. Offer them something unique to their business.

That is a process but you also need to do something unique that attracts them. So think about how each of these sections can be slightly adjusted to make it more memorable. For example, if you are sending them something unique, offering a special discount, or be willing to go above and beyond.

Make each point of interaction catered, fun and special. If you want business owners to take the time to look at what you are offering then you should keep them engaged through positive and fun interaction.

How to Keep in Contact With Customers?

If you are a small business you can't always afford those expensive customer relationship management systems (CRM) the big companies use. More than ever you need to stay in close contact with your customers as you know small business thrives on its relationships. Without some type of database system you are unlikely to remember all the details that allow you to maximize your sales. I like to use Excel to create a customer spreadsheet and then ensure I am maintaining my relationships.

1. Excel: Put in demographic columns for name, phone, email, etc... Make sure you put in a column or two that discusses contacts and conversations.

2. Keep it Maintained: If you are selling services or pricy products you will want to keep this sheet up-to-date with sales, conversations, likes/dislikes, etc...

3. Follow-Up After the Sale: Follow-up with sale and ensure the customer is still happy. An unhappy customers won't come back!

4. Reach Out from Time-to-Time: If you want to establish a relationship you will need to check in on customers from time to time.

Dog Grooming-Look at the Price! How to Save?

It is tough to imagine the cost of dog grooming. In Michigan it is $20 and in California it is $60. Considering a men's haircut cost $20 it is 2 x the price. Pooches are big business!

Personally, I like my dog clean. I usually wash him myself and try and take care of what I can on my own. Yet sometimes this can get difficult if the dogs hair gets matted. A few ideas on saving are....

-Cut yourself every other time. $35 for a descent cheap electric razor.
-Brush your dogs hair regularly.
-Instead of a full cut get one short and one clean up which is cheaper.
-Look for people on other sites that work from home. They are also cheaper.
-Wash and clean regularly to extend grooming time.

Eat Small and Integrate Workouts For Maximum Health

There is a trick to getting in shape but don't share it! Shhhhhhh! To get in shape one must eat in smaller portions and integrate workouts throughout your day. That means smaller and more frequent meals with less calories. You might want to add more protein. Of course all of this is useless unless you have a fitness oriented lifestyle! Add as much fitness activities and options as you can!

Eat Small: While calorie reduction is often the key for most people so is the portion size. Each smaller more frequent means. Know what your eating and don't just eat because your hungry. Get some healthy snacks and leave them around so you can easily grab them.

Integrate Your Workout: Go to the gym in the morning but don't forget about the rest of the day. If you have a lunch break eat a quick bite and go for a speed walk some days. Take the stair case or do some yoga in next to your desk.

Is a False Perception Holding You Back as a Successful Executive? Looking Glass Self Theory

One of the biggest obstacles that hold executives back from success is themselves! You would think all executives are confident but that isn't necessarily true; they are human like the rest of us. When executives lack confidence they may have a difficult time pulling ahead and could even be inadvertently self-sabotaging their own successes. To truly unlock your potential you will want to review your true and false self through the Looking Glass Self Theory.

Executives often hold themselves back!

Started in 1902 by Charles Horton Cooley the theory states that how our identities are formed are through the eyes of other people (Lumen).  This means that we only understand ourselves when we interact with other people. It is this interaction that helps us form our first identities.

The very beginning of our lives is formed through our first contacts which include sisters, brothers, mothers, fathers and close relatives. If you have a positive first experience you will be healthier than if you were traumatized. Likewise, if your family worked in skilled labor much of your identity might be tied to this.

How we are viewed impacts how people interact with us and the feedback they give us. While many times this is accurate it is also possible that the information is not accurate or you have the wrong impression of yourself.

Lets look at an example. Tom is a creative and intelligence executive but views himself as not worthy of his successes. He may end up self-sabotaging by missing deadlines, making dumb mistakes, and cutting corners. As an executive he is slowly putting nails in his coffin.

The problem is that Tom has the skills but doesn't believe he has the skills. To free himself he must evaluate his beginnings and understand how he formed his primary identity. That identity was carried forward throughout his life and impacted almost everything else. The information presented to Tom may have been inaccurate and if he comes to understand that Tom could be very successful.

How to Look Through Your Own Glass?

1.) Understand that your early experiences often formulate your identity.

2.) Understand that certain life events impact how you view yourself.

3.) If you begin to take a more objective view of yourself you may have a different impression.

4.) The difference between those who are successful and those who are not is confidence.

5.) Find your core identity and skills. Relate to people on that level.

6.) Never let anyone tell you who you are without evaluating whether they are accurate or have certain motivations they are struggling with.

National Debt Reaches 22 Trillion Dollars Forcing Future Concessions

The national debt is rising at an alarming rate and is likely to be part of growing concerns about what will happen to our economy in the future. Out of control spending with little fiscal control is part of the problem! We must find a way to reverse course and build a strong economy while reducing debt. Moving through this mess means improving economic synergy found through innovation. Income must rise more than debt and this requires increased transaction speed between businesses that leads to more products/services that the market is willing to pay for.

Without quick change we may run the problem where programs will have draconian cuts that leave people unable to adapt quick enough. Likewise, high debt increases risks to the U.S. economic and military position if there is not enough resource cushion.

Using Desktop for Instagram App to Market Your Business

Instagram is a great resources for marketing purposes. A single picture might create enough buzz to put a business on the "map". The social sharing site works well with cell phones because the community is focused on spreading thoughts and ideas (the very essence of a community). People who want to edit their marketing pictures before sending them may be at a loss. The Desktop for Instagram App makes it very easy to post these pictures from your computer.

There is a way to upload pictures to Instagram from your desktop without using this free software. I tried it and wasted about an hour and never got it to work. Perhaps there was a difference in the technologies being used.

Companies use Instagram for marketing purposes by uploading pictures and other content people may find useful. With a billion monthly users (Statista) it makes sense for companies to start using this platform.

One of the advantages is that most of the young people are already using this system and Instagram offers an excellent way to keep in touch. Even if you are a local business many young people may follow you anyway. When you have a sale or event to post go ahead and create a flyer and upload.

One of the reasons why the Desktop for Instagram App is handy is that you can edit your pictures before uploading. Cell phones don't often have this capacity and don't have the most powerful editing program. Your desktop makes it possible to post a picture from your hard drive.