Meeting Opera Stars and Info on Becoming a Patron of the Musical Arts

Ashley Cutright

Recently I had the opportunity to meet some of San Diego's Opera stars at a pre-season event in La Jolla. Their voices carried loudly across the packed room and resonated within our hearts. Each of the singers were so friendly and kind to their audience in a way that made the meet and greet very special. Talent connecting with the community can make a big difference in support of this art form.

Opera is a highly developed artistic form. While many of us are listening to the latest bands and electro music that hits the market it is artistic productions like Opera that take years to master and can bring us a truer sense of culture that connects across the ages. If you would like to support the Opera and make a donation, attend an event, or share their link here is their web address. Click the Support Us tab.

They have a great 2018/19 line up!!!

https://www.sdopera.org/

Can You Determine Which Ads Will Sell the Most Through Biometric Markers?

You can actually predict and test recall based on neuroscience markers. This means that certain behaviors in our brains determine whether we like, recall or view certain advertisements. For those who work in the advertising fields it could mean the difference between ads that sell and those that waste money simply by testing how control groups respond.

According to a study in the Frontiers in Psychology Journal effectiveness of ads on YouTube can be predicted by neural networks and neuroscience-based metrics with 82.9% accuracy (Guiexeres, et. al 2017). The biometric markers were things like brain response, heart rate variability and eye tracking.

As we get aroused we often collect, encode information which in turn can lead to better recall. There is an emotional response to some of the things we like and don't like. By using these biometric markers we are better able to determine on a deeper neural level what people like and don't like.

While the study was limited with 35 participants it does highlight the ability to test advertisements, images, and possibly word choices on target populations before actually spending lots of money on marketing. We may know what is better what will create a brand versus what might not. Our marketing choices will be much more pointed and effective with pre-testing campaigns.

Guixeres, J. et. al. (2018). Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising. Frontiers in Psychology, 8.

Join the Polaris Sailing Club

President's UNGA Speech

It doesn't matter what side of the political perspective you are on it is important to keep up on the news to see what might be coming down the road. As business people we should seek to gain information about potential changes in American policy. As policy changes so does the way in which we do business and how we influence world markets.

Pictures of the Bay of Shelter Island

The Shelter Island Bay area has lots of great wooden boats, interesting docks and even a house on the dock. You can see the sea lion here chasing down fishing boats.

Painting for Charity

Sometimes I like to try and paint and do artwork for my personal desires but also for charity. I then try and sell them online and sometimes a few are sold here and there. The rest just sort of go to friends, piled somewhere or thrown away. I did this one while talking on the phone.

Supporting Clean Beaches Through Surfing with Surfrider Foundation

Who says you can't enjoy the waves while supporting clean coasts and fighting Global Warming. Plastics play havoc on our environment and wild life. This morning I went and hit the bodacious waves and listened to some radical music for a good cause. Even bought a great little stainless steel water bottle to donate money. https://www.surfrider.org/