Academic-Capital

The world of negotiations requires subtle use of verbal and body language to effectively meet objectives. According to a paper by Yuxian Zhang (2013) negotiations is a process of coming to mutual benefit and reducing borders between sides. What we say and how we say it can impact the success of getting people to understand our point of view. Negotiations are all about sharing perspective and understanding each other’s needs.  Language is the primary method of negotiating in business. A famous negotiator by the name of Cohen Herbert argues that negotiation is not about “winning by defeating the other party, but winning by getting what both parties want”. This is not possible if the language doesn’t draw people into a shared perspective.  Robin Lakoff argues that there are three main principles in social linguistics that help to create politeness and shared perspective that are beneficial in negotiations: -Don’t impost your beliefs or rewrite the affairs of others. -Pro