Is San Diego a Rich Person's City? According to the article The 10 Richest Cities in America San Diego is in the top 10 cities in the nation for households that earn over $150,000. The only problem is that you have to earn $101,000 to live comfortably while that number is $75,0000 in other cities; much lower in other areas of the country. The high quality lifestyle has an advantage for living but can be prohibitive for young professionals who want to move to the area. Business thrives when motivated young adults move to the area, invest their time, and spend their money at local establishments. The price of living certainly is impacted by demand and supply. One of the most expensive aspects of living in San Diego is housing. For those who are young they are more likely going to be paying rent. In either case, the cost is prohibitive and the higher income is justified if trying to recruit young people to the area. The problem is when companies must pay this higher amount
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