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Book Review: Built to Last

Built to Last-Successful Habits of Visionary Companies by Jim Collins and Jerry Porras delves into the success of Eighteen companies. The project was started at Stanford University Graduate School of Business and analyzed what made companies successful from the stages of start-up, midsize, and large corporations. It is about those visionary companies that have made significant impact on the lives of their workers and the environment in which they exist. These companies contained a number of criteria that includes:  -Premier institution in the industry; -Widely admired by knowledgeable business people; -Made an indelible imprint on the world; -Had multiple generations of chiefs; -Been through multiple product cycles; -Founded before 1950 The authors discovered some interesting findings. Great companies often start out slower than other companies but win in the longer term. Most of the companies focused on building the proper infrastructure and foundations for fut