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Showing posts with the label shared data bases

Using Marketing Databases to Foster International Growth in Multiple Businesses

The global world is complex and contains floating pieces of information that are difficult for marketing researchers and businesses to collect and understand. For most businesses it can be difficult to collect data in a way that is useful for strategic decision-making. According to a paper by Michael Anastasiou businesses should consider using shared databases that allow for higher levels of understanding and analysis of international market information (2012).  Because the market continues to change it is important for businesses to have relevant information for making adjustments that meet new demands.   By collecting information about the international market, companies can adjust their strategies to predict and respond to market changes.  Lack of information can be deadly for businesses and even more so for small businesses that lack capital to recover from mistakes. A deficiency in market research and technological capabilities to collect and analyze data can lead to