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How Technology Changed Holiday Shopping

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Holiday shopping has been a marker for consumer sentiment and spending for a long time. Black Friday and the week before Christmas is a span of time that many retailers use to gauge their potential profits for the year. As technology advances the patterns of purchasing are changing as the people stretch their purchasing behavior beyond its traditional boundaries turning brick-n-mortar companies into something more like pick-up locations. Longer Purchasing Times: Online shopping allows for a longer purchasing time in search of deals and sales. In the past, consumers would rush down to their local malls and stores in search of product deals. With the advent of the Internet consumers can now make make of their purchases online. They do not need to spend the time and energy fighting other customers. Store foot traffic no longer represents sales. Searching and Then Buying: The Internet is used by many consumers as a way of searching out products, finding the best deals, determinin