Skip to main content


Showing posts with the label priming behaviors

Book Review: Thinking Fast and Slow by Dr. Daniel Khaneman-Priming, Intuition, and Rational Thought

Thinking, Fast and Slow by Dr. Daniel Kahneman discussed the overall processes of fast-paced intuition and a slower process of rational control. The book helps to highlight two concepts called the experiencing self and the remembering self. The experiencing of self is the intuitive experiences that come from our senses while the remembering self is the reflective thoughts that help us gauge history. Each system contributes to the decisions we make and why we make them.  In system 1 (intuition) people make quick judgments to threats or changes in our environment that allow them to react quickly. The stimulus forces them to quickly scan for possible reactions and associations that benefit their survival. Once they have reacted they can use system 2 (calculation and reflection) to review the possible choices and deliberatively make better choices.  Both systems can have bias. System 1 can improperly perceive information and make incorrect assumptions from the information. Th