You might be surprised that the fastest growing consumer markets in the world are not India or China but smaller and out of the way places like Malawi, Sierra Leone, Turkmenistan, Saudi Arabia and Mongolia. Euromonitor International reviewed consumer expenditure growth rate and per capital consumer expenditure to determine countries with the highest market expansion rates. As the consumer expenditure growth rate and per capita consumer expenditure raises so does the opportunity for international businesses to sell new products and services to satisfy local consumer needs. Consumer spending growth rate is the average increase in the amount of money that is spent per household within a country. The per capita consumer expenditure is the final expenditure of households. The two numbers together determine the percentage of increase and the total spending that can be used by companies to make investment decisions. The Top Five growing markets: Malawi : 16.4 million con
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