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How Technology Companies go Global

Companies seek to compete in the global market and often look for overall methods to bring local companies to a wider audience. A study conducted by Mets and Kelli (2011) helps leaders determine the overall process of global expansion. High-technology companies, in this instance, are considered those that actually contribute to new technologies versus those that simply manufacture existing technologies. The movement from local to global markets requires considerable learning and planning but is often done so in a haphazard manner. Companies often start in a national market as they develop their business model. At some point they move to a global environment which forces them to adapt and use new business models to ensure success. There are a couple of different types of global businesses: Born-Again Global: Companies that operate within the domestic market but due to an event become pushed into the global market.  Born Global: Venture companies that are designed from