Small and incumbent businesses seek to make their way online and into the global marketplace. Like new sprouts they try and break ground into a profitable entity. According to research by Howard Rasheed those businesses that embrace online product distribution create significantly higher international sales growth (2009). They studied 240 small businesses who engage in Internet based consumer marketing to find which types of businesses are likely to succeed. In the contemporary market, some owners may decide to create truly Internet based businesses that capitalize on the movement of information. Existing businesses may attempt to strengthen their approaches by developing their brick-n-mortar models into brick-n-click businesses that develop a hybrid approach to marketing. In today’s world, few truly brick-n-mortar companies exist in the international market. E-commerce businesses often fail due to lacking strong market knowledge, sound business ideas, balanced approac
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