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Book Review: Influencer-The New Science of Leading Change

If you are seeking a book that explains how to influence groups you may desire to pick up a copy of the New York Times best seller Influencer. The book will give some instruction and methodology on how to change poor group behavior to more productive behavior. The methodology offered is beneficial regardless of whether you are working in social improvement or business related situations.  The Influencer discusses important aspects of influencing others to achieve goals. Influencing is seen as a social process that strikes at the heart of behavioral change. Those leaders who can change behavior can create sustainable patterns of group behavior that improve situations for long-term growth and development. It is not enough to simply change the rules without changing the behavior as adjustments will be short-term and often counterproductive. The authors believe there are three things that influencers do better than others. 1.) They understand the results they want to achieve