Academic-Capital

Developing strong international retail strategy is important for organizations that desire sell products overseas. In today’s world, emerging markets are often a main staple for corporate processes. In the retail industry it is often the internal processes that are as important as the right products in creating structure. The present strength of the company, standardization of core processes, and   focus on customer value that makes the difference between those that will be successful in moving into international markets and those that won’t. Successful international retail management relies on a number of internal factors that ensure the organization is prepared to take on a wider distribution network with its current structure. According to Vida, Fairhurst & Reardon (2000) these internal characteristics include strategic management characteristics, retail conception, logistics, and the size of the organization. The ability of managers to determine and implement the re