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Aligning Organizational Strategies to Market Needs

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Corporate competitiveness is a process that requires continually adjustment to the market to increase efficiency and effectiveness. A paper by Bhattachariya and Gibbons (1996), discusses in further depth how this environmental alignment can be achieved. By ensuring organizations are structured in a way that improves competitiveness, they can also help secure a place in the global economy. Greater internationalization, consumer choice, fragmented markets, and short product cycles are some of the challenges organizations face.   Companies increasingly are forced to change with   environmental demands and are attempting to do this through transformation of their structure. A proper transformation should align the organization and everything within it to corporate strategies that match the market environment. Two primary constraints influence businesses, which include the external environment and a level of performance that is sufficient to deal with that environment. To fin