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Developing Moral Character in Business Education

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Businesses have a crisis in leadership that has been brewing over a few decades. A paper by Crossman, et. al. (2013) delves into the need to develop character and values in business education in order to provide future leaders guidelines for appropriate behavior. From ethical crisis ranging from Lehman Brothers to Enron the business community has important functions in society that also include setting a standard of behavior.  According to the authors there has been movement on the ethical side of educating business students since major scandals have damaged the country. Yet the movement has not delved deep enough into how students learn about ethics and develop character.   To help them identify what their values are it helps in identifying their moral compass through difficult situations.  According to (Peterson & Seligman, 2004) an analysis of cultures, religion, moral philosophers and others have revealed some universal values: Wisdom: The cognitive ability

Focusing on Selling Experiences versus Products in the New Economy

Service dominated logic or S-D Logic may be a better viewpoint to train managers and teach college students about the nature of modern business. Considering how much society has changed over the past few decades the movement from tangible goods to service offerings creates a fundamental shift in the economic system. This fundamental shift should be incorporated into training and education so that decision-makers can master new economic conditions. A total of 75% of all business revenue is currently service oriented while 80% of the GNP is service related (Ford & Bowen, 2008). That is a huge number! With this fundamental change from agricultural, products, and commodities to service oriented offerings it is necessary to train managers on the new S-D vantage point of seeing and perceiving their operations in a new light. Such an approach will help decision makers view organizations and problems from a perspective that actually reflects current economic activities. The