Service implementation and management requires a keen understanding of the organization and the process of development. Executives that understand these steps are likely to realize higher levels of success when designing new services and creating new revenue streams. Ignoring any aspect of the process could result in poor design, poor implementation, ineffective customer interface or poor cultural fit that loses capital and investments. Ideas for service innovation can come from a variety of sources ranging from individual employees to customer feedback. When such ideas are brought forward they are often screened to ensure feasibility and fit with the organization’s strategic plan. As a basic process the organization develops the concepts, analyzes its utility, designs the product and then launches it into the market (Johnson, et. al., 2000). The process is cyclical in that feedback from customers and improvements in design encourages produce relevancy. No matter how ef
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