Academic-Capital

San Diego is being filmed as one of the “World’s Smart Cities” creating international buzz for innovation, craft beers, coastline, parks, and management. The program will be aired internationally on the National Geographic Channel and raises public awareness of the benefits to live, work and invest in San Diego.  Modern cities are known for their local industries and lifestyles. For example Seattle and coffee, Detroit and cars, and Cancun and vacation are tied together in consumer minds. Once these associations become embedded they will influence consumer impressions in a way that leads to choices and in turn greater economic activity.  Documentaries not only help solidify those images but also raise awareness of other local industries. San Diego may have great beaches but it also has a budding bio-technology industry that would benefit from greater international exposure. That exposure can lead to greater awareness of local investment opportunities. San Diego draws