Companies are seeking to find ways to draw in customers in a data rich environment. With lots of free content there must be something that differentiates sites to create income streams. Content alone is limited but content with social interaction develops engagement and eventual purchases. By developing social networking, group interaction, and constant new information sites can turn passive users into paying customers. Social computing and networking has taken a more important function in business networks. Social computing power has transferred from organizations to individuals who desire to, “manifest their creativity, engage in social interaction, contribute their expertise, share content, collectively build new tools and disseminate information” (Parameswaran and Whinston, 2007, pp. 753). It is a process of collaboration and social building. Commitment to a site and its content is important for overall engagement. Organizational commitment theory indicates that
A blog on current political issues, civic & business development, research & science, art, Higher Ed. and national development. While topics might vary among the six+ genres it should appeal to those who are interested in exploring the possibilities in new directions. The blog's home is Escanaba Michigan.