Potential online marketing strategies (Kung & Zhang, 2011):
Advertising Networks-Specialized marketing locations
Email Marketing-Using email to contact customers
Internet Marketing-Using online advertisements
Affiliate Marketing-Paying for referrals
Viral Marketing-Referrals, reposts, and reviews
Blog Marketing-Posting content on specific blogs
Social Network Marketing-Group and friend based purchases
Search Engine Networking-Top search ranking strategies
Customer Retention Strategies:
Website Functionality-Easy to use websites
Personalization and One-on-One Marketing-Catering the message
Customization and Customer Co-Creation-Changing to product to match customer needs
Customer Services- Handling customer issues.
Kung, M. & Zhang, Y. (2011). Creating Competitive Markets for Small Businesses with New Media and E-Business Strategy. International Journal of E-Business Research (IJEBR), 7 (4).
Articles may be distributed with attribution to authors Dr. Murad Abel