Online Marketing and Retention Strategies

Online marketing can be difficult for businesses and knowing which strategies to use can be helpful in making an online presence. Ensuring you have the right strategies can make a big difference in your online success. There are marketing approaches that reach potential customers and there are strategies that retain them to the company. Employing both attracts and keeps customers for the highest potential sales volume.

Potential online marketing strategies (Kung & Zhang, 2011):

Segmentation-Select customers
Advertising Networks-Specialized marketing locations
Email Marketing-Using email to contact customers
Internet Marketing-Using online advertisements
Affiliate Marketing-Paying for referrals
Viral Marketing-Referrals, reposts, and reviews
Blog Marketing-Posting content on specific blogs
Social Network Marketing-Group and friend based purchases
Search Engine Networking-Top search ranking strategies

Customer Retention Strategies:

Website Functionality-Easy to use websites
Personalization and One-on-One Marketing-Catering the message
Customization and Customer Co-Creation-Changing to product to match customer needs
Customer Services- Handling customer issues.

Kung, M. & Zhang, Y. (2011). Creating Competitive Markets for Small Businesses with New Media and E-Business Strategy. International Journal of E-Business Research (IJEBR), 7 (4).

Articles may be distributed with attribution to authors Dr. Murad Abel