Tuesday, June 11, 2019

The Changing Face of Online Marketing

The nature of marketing is to continuously change and adjust to maximize opportunities. Scientific discoveries, new inventions, new technologies, changing cultures, and consumer preferences are forcing marketing to continuously adjust to keep up. As marketing delivery innovates companies should update their skills and abilities to capitalize on new opportunities. The fundamentals are still the same even as the delivery systems continuously transform. People maximizing online marketing should focus on models, fundamentals, retaining customers, and their marketing mix to create effectiveness.

Internet Business Models and Strategies. The advent of e-commerce has forced companies to change and adjust to keep up with a rapidly innovative environment. Brink-n-mortar businesses that once were the mainstay of economic life have changed to online purchases. "Window shopping" has turned into "browsing" and physical inspection in the store has been supplanted with pictures and reviews in the online world.

Traditional businesses and virtual businesses have two different ways of conducting commerce. Models reflect on how products are bought/sold, distributed, warehouse, shipped, paid for and received. Online models may mirror traditional models but this is based more on human experience than practicality.

Marketing Fundamentals. As virtual commerce and Internet marketing take over larger percentages of advertising dollars you will find that they will become more sophisticated in their approach. New technologies still fit in the fundamentals of marketing The marketing channel (i.e. newspaper versus online display ad) may change but the fundamentals can be applied to both. Learning the fundamentals creates a platform to apply to new technology adaptation.

Retaining Customers. It is cheaper to keep your current customer than to gain new ones. Converting customers from casual Internet browsers to active purchasers increases wealth. Keeping customers after you converted them is also helpful. If their experiences are positive and they enjoyed the products the average purchase price may move upward.

Sometimes small changes can make a big difference. Using emotional pictures on a website may increase conversion rates.  One click check-outs and simple to understand information have influence in whether or not someone will make a purchase. Customer centric behavior with positive point-of-contact interactions leads to positive feelings that influence frequency and average purchase amount.

Marketing mix. New marketing methods are great but a campaign may need to use older methods such as print media, cards, flyers, and face-to-face contact. Demographics of potential customers determines which channels they are watching and the best images to prompt them to act. As you become more experience you will come to realize old is not necessary wrong and may be in many situations the best approach.


Tuesday Morning Flower Pictures-Enjoy!

Flowers are some of the most beautiful things to look at. I have a few pictures I never posted so I would like to do so for your pleasure. :)

Printed pictures can be purchased and profits go to orphanage.
Most under $40 depending on size/quality. Free Shipping!
Contact if interested muradabel@gmail.com or text 619-540-0501
PayPal for Donations (muradabel@gmail.com)
Venmo for Donations (@muradabel

Printed pictures can be purchased and profits go to orphanage.
Most under $40 depending on size/quality. Free Shipping!
Contact if interested muradabel@gmail.com or text 619-540-0501
PayPal for Donations (muradabel@gmail.com)
Venmo for Donations (@muradabel

Printed pictures can be purchased and profits go to orphanage.
Most under $40 depending on size/quality. Free Shipping!
Contact if interested muradabel@gmail.com or text 619-540-0501
PayPal for Donations (muradabel@gmail.com)
Venmo for Donations (@muradabel

Printed pictures can be purchased and profits go to orphanage.
Most under $40 depending on size/quality. Free Shipping!
Contact if interested muradabel@gmail.com or text 619-540-0501
PayPal for Donations (muradabel@gmail.com)
Venmo for Donations (@muradabel

Printed pictures can be purchased and profits go to orphanage.
Most under $40 depending on size/quality. Free Shipping!
Contact if interested muradabel@gmail.com or text 619-540-0501
PayPal for Donations (muradabel@gmail.com)
Venmo for Donations (@muradabel

Printed pictures can be purchased and profits go to orphanage.
Most under $40 depending on size/quality. Free Shipping!
Contact if interested muradabel@gmail.com or text 619-540-0501
PayPal for Donations (muradabel@gmail.com)
Venmo for Donations (@muradabel

9 Important National Issues If I Someday Run for Politics

The long ascent.
Each politician pushes their key policy issues to let others know what they want to accomplish. These policy issues relate to their needs as a politician and what they believe the country needs. This information allows the public to formulate an understand of the politician and determine if support is worthwhile.  Listeners scan your words looking for some ray of hope that you know best on how to help them rise through challenges.  If key beliefs resonate with Americans, they will support and advocate to others thereby increasing your base.

I have contemplated many times starting to move toward engaging in politics in some say that contributes to the development of our great nation. As we face growing challenges, both at home and overseas, new ideas are needed to overcome new challenges. The same old way of doing things doesn't work any more (at least doesn't reach peak performance).

Some have said a guy like me would never make it in politics. Today's society is very different from our parent's world. We are a changing and evolving people.  Through increasing contact and demographic shifts we are more diverse than at any other point in history. New ideas from doctors and scientists can change the way in which we view ourselves and the way the nation is managed..

People are struggling to find an identity in a changing demographic shift. They may not know where they stand on certain issues and are fearful of future changes. Americans don't often see many candidates that can bridge the gap between different races and religions.

People who have experiences like me are needed because we have already struggled and mastered issues others are just starting to come to collective "awareness". Educational and experience can match personality and practicality to produce great results. Our world needs a more data driven scientific approach.

If I someday do run for politics I was thinking the following key issues would be of interest to me as a person and the nation as a whole.  The problem is that doing them all might be a mammoth order. This is more of an open conversation about what is important to us as a nation (they are placed in no particular order)

1.) Equality of Opportunity. Began to change the political and economic environment to ensure all people have opportunities to succeed and social mobility is likely for those who work hard.

2.) Higher Education/School Reform. To ensure each of our children, young adults, and seasoned employees have new and innovative skills that push economic growth.

3.) Global Competitiveness-Economic Development and Innovative Manufacturing. Bring back manufacturing and innovative development through the creation of a high tech society. Global cluster management development for better global performance.

4.) Environmental/Clean Technology. Limit pollution through innovative business that reduces waste and finds green practices economically-socially desirable.

5.) Income Disparity and Business Development. Ensure small and medium businesses are easy to start and have an opportunity to grow. Change the legislative environment to have balance of different size businesses and thereby create a more resilient economy.

6.) Children and Development. The first 10 years of life are critically important. If we can nurture, protect, and enhance our children during this time we have set them off in the world with a "success" mindset.

7.) National security, military readiness, and terrorism. Updating our military through low and high tech training. Implement robotics as an enhancement.

8.) Police and Justice Reform. To enhance policing positions and opportunities based on new metrics of performance that encourage wisdom, reform, and cultural awareness. Hold criminals accountable while ensuring that non violent crimes are reviewed for reform purposes.

9.) International Relationships. A collaborative approach to international relations. That process also includes holding "bad actors" accountable through increased pressure on reform. Fair economic policies that allow the U.S. to be competitive and maintain its position at the center of the distribution system.

Sunday, June 9, 2019

When People Spread Malicious Rumors

Rumors are power for the people who use them. Sometimes rumors are innocent and are just information about some event or some person. At other times they can take more a malicious tone and be used to damage and hurt another person. If you are caught up in the "rumor mill" you may be wondering what some of the motivations are and why people use these methods.

First, we should be honest about rumors and their purpose. Rumors do serve an important function for people. Rumors can be used to share information about potential threats, resources and problems. If someone is dangerous, a rumor can warn others that this person should be avoided at all costs.

Secondly, rumors can be used to position and create alignment among groups. People send signals about who they support and who they don't through the use of rumors. We try and build our loyalties by who we praise and create boundaries of information to those we don't like.

A problem does arise when we begin to use rumors to unfairly punish others that are exercising their rights. For example, if we are trying to hurt someone that disagrees with us then we are being unjust. Rumors can be every bit as abusive as hitting someone. The rumor turns from information into a direct attempt to cause emotional pain.

Likewise, we may also use rumors to project our personal pain onto unwitting people. It is important focus our pain on improvement and development and not on the punishment of others who have done us no harm. Rumors should not be a type of "blood letting" on others.

Rumors can be beneficial or they can be hurtful. When beneficial they provide accurate information while when harmful they provide miscued information designed to damage and hurt other people. The next time you are going to repeat a private conversation or invent a new "secret" about someone ensure that you are not going to damage how you will view yourself.

Route 66-A time gone by!

Route 66 represents a time past. Started in the late 1920s it became an American Icon as a dangerous and fun road moving from east to west. People partied, were robbed, lost everything, made millions, and stopped at the local establishments. I made my way through a few of these old highways, the ones with all the stops. Some of it is run down but much is still worth seeing. There has been an effort to revitalize.

Printed pictures can be purchased and profits go to orphanage.
Most under $40 depending on size/quality. Free Shipping!
Contact if interested muradabel@gmail.com or text 619-540-0501
PayPal for Donations (muradabel@gmail.com)
Venmo for Donations (@muradabel)

Printed pictures can be purchased and profits go to orphanage.
Most under $40 depending on size/quality. Free Shipping!
Contact if interested muradabel@gmail.com or text 619-540-0501
PayPal for Donations (muradabel@gmail.com)
Venmo for Donations (@muradabel)


Who are Considered Wise? Traits of People with Wisdom

The image of the wise eccentric old man and the matriarchal elderly woman have reappeared in our collective conscious since the beginning of civilized time. Wisdom is seen as the highest state of understanding the world around us and is a noble pursuit in and of itself. Some have spent an entire lifetime trying to gain knowledge and insight that leads to profound wisdom.

Research on the development of wisdom leads to greater insight into the factors that are seen as "wise". Most of these evaluations are based on how someone thinks and acts. Thought processes often lead to actions. Wise people are insightful in a way that leads to alignment between strategy, thought processes, emotions and action.

Wisdom works best when used in a broad context.  It is possible to have focused wisdom such as what might be found in a business manager that doesn't have life skills. In other words, the business manager can solve business problems with ease but have much more difficulty in other life areas.

Wisdom Requires a Certain Level of Intelligence

Wisdom does require a certain level of "thinking skills" that lead to self-reflection. People who have the intellectual capacity to adjust their thinking styles toward greater accuracy can eventually gain wisdom.  That insight comes from understanding situations accurately and reflecting enough on them to come to solutions that can be used in future situations. It might require a little effort and experience but they can get there.

If you don't have this basic level of intelligence, or don't have the capacity to self-reflect, it is doubtful you will learn much. You will simply move through life not learning from each situation and not growing because of it. Wisdom is a process of self-development and insight of oneself in society.

It Can Be Difficult to Measure Wisdom

Wisdom can be measure but it is a highly complex construct based on a lot of factors that must be observed over time. Standard psychological self-report surveys may not be enough.  People want to look good so they often rank themselves high while those with actual wisdom know their flaws and might rank themselves lower (Gluck, et. al. 2013).

Go to any bar, restaurant or family setting and ask about wisdom. There will be a lot of people who are ready and willing to give advice because they see themselves as wise. The problem is they are not necessarily wise but have experience to share based on their personal perspective. Being wise is something that comes from a place of humbleness.

While wisdom may not have 1-1 relationships with any particular factor it is possible to group wisdom into 5 factors. When a person reaches a certain level of mastery in each of these factors he/she is seen as being wise. That doesn't mean they are perfect. It only means they have created multiple ways of looking at the world to better assess appropriate behaviors and solutions.

5 Factors of Wisdom

.....based in research by Dr. Staudinger from Columbia University (1999):

-Basic Criteria: The scope and depth of facts and information.

-Procedural Knowledge: The ability to put together strategies of decision making that relate to outcomes and performance.

-Metalevel Criteria: Determining how decisions will impact the present and future through the context of one's life.

-Value Relativism: The ability to see people's values as relative and the best way to view people is through their own lens. You recognized just a couple of universal principles most of use agree on.

-Awareness and Management of Uncertainty: The ability to plan for uncertainty, create backup plans, create probabilities.

Wisdom isn't just one way of looking at the world. It is the use of multiple methods of understanding a situation and  selecting the best courses of action. It draws on different vantage points to see the problem from angles others have not thought about. It is a process of solving and resolving problems through insight and knowledge. It takes into consideration ethics, practicality, and outcomes. A wise person is able to see a world much wider and deeper than others.

Gluck, J. et. al. (2013). How to measure wisdom: content, reliability, and validity of five measures. Front Psych, 4 (405). https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3709094/

Staudinger, U. (1999). Older and Wiser? Integrating Results on the Relationship between Age and Wisdom-related Perfo....  International Journal of Behavioral Development, 23 (641). https://www.researchgate.net/profile/Ursula_Staudinger/publication/247779532_Older_and_Wiser_Integrating_Results_on_the_Relationship_between_Age_and_Wisdom-related_Performance/links/00463529cfa9c536e7000000.pdf


Saturday, June 8, 2019

August 10th Trip for Those Interested in Supporting and Visiting the Orphanages

This is a great cause which I have been involved in. Some of my time is spent trying to help these kids out. If you meet them a few times you will quickly learn how important it is to make sure the world in which we live is safe for the development of children.  I have my own fundraising page at 
https://www.classy.org/fundraiser/1984592

Trying to get the kids the help they need. ❤

Corazon de Vida has a charter bus trip to Rancho de los Ninos on Saturday August 10, departure from San Diego Mission Bay at 7:30 AM, return time approximately 6:30 PM. The kids are looking forward to having you visit again. 

For more information and to register, please click link below:


You all  raised over $3000 on our last trip which paid for food, water, propane, electricity, and other needs for the 100+ residents. When you register for this August 10 trip, a personal fundraising page will be created for you to post link on social media and send emails to family and friends, asking for a donation of any amount. Let's raise over $4000 on this trip to help the kids.  

Share the registration link and let's get a full bus. The hugs you get from the children for visiting will be there way of saying "GRACIAS"!

PS: We also have a trip to Rancho de los Ninos on December 7, 2019. 

Corazon de Vida
949-476-11