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Reviewing Life Changes and Goals

In life there are lots of twists and turns that lead to new paths and goals. At this point in my life I'm squarely into middle age and have watched how my goals and dreams have changed over the last 7 or 8 years. Friends are important, lifestyle is important, giving back to the community is important and my career is important. Some things that you once thought were sooo important sort of aren't anymore. When we are really young we desire to fit in and have people like us. We create these social networks and find a place in society. As we age our relationships with people change and we begin to pick our friends more wisely. Children come and get older and then we are left with ourselves. If we have great friends then we are doing well. If we have great health we are excellent! Throw some meaningful work into the mix and one doesn't have much to complain about at all! Age also brings wisdom and the awareness that we may never truly achieve all of the goals we want. Mos

Girls Soccer Club at Orphanage Needs Uniforms

The girls soccer team at the Ranchos De Ninos orphanage are in need of matching uniforms to replace their tattered t-shirts. Most of their competitors are well funded and have significant advantages not only in equipment but also in style. We would like to get them into presentable state by having matching jerseys. For a sense of pride the team can actually look like a formidable opponent. The price of obtaining these products in Mexico is much cheaper than other places (Give or take $160).  If you are interested in helping this orphanage you can donate through the following sites. If you are in the San Diego area and want to personally get involved let me know and I'll connect you to the right people.  Corazon de Vida:  You can donate to the general fund of a supporting organization called Corazon de Vida. I have met with some of the senior staff and set up a fundraising page to draw more more interest in helping the kids   https://www.classy.org/fundraiser/1984592 . PayPa

What Makes an Advertisement Worth Our Time?

Entertainment and information are the primary two reasons why consumers click on certain online advertisements. As we use online media with a voracious appetite we will be bombarded with advertisements from every corner of our screen. Most we block out and skip over as we browse. Every once in a while something will catch the corner of our eye. Slowly but surely we switch our conscious focus from the topic of the day to the advertisement. We forced our brains to detach from its current thinking, switch modes and pay attention to something else. Only advertisements that are seen as worthwhile will have the ability to do that! According to research on reference groups media sources that are both entertaining and informative are seen as having consumer value (Mahmud, Shareef, and Nripendra, 2017). Associative, Aspirational, and Market Generated reference groups were analyzed online to see what which were of highest value. Associative reference group: A non-referral reference group th

Sibling to Sibling Aggression is a Sign of Bigger Problems-A3

Creative Commons  Adult Bullying usually starts in early childhood and can continue throughout life without behavioral adjustments. You can see the earliest signs in adolescents with rude or aggressive behavior toward younger or weaker siblings. A unique mix of genetic background and environmental factors interplay to create a problem that may never have manifested. A single traumatic event can start the dysfunctional thinking pattern. In other words, a temporary frustration becomes a life long dysfunctional pattern. The end result is aggressive sibling behavior into adulthood that breaks apart families and causes unnecessary conflicts. The hitting and kicking may end but the ostracizing and name calling continue in its more sociably acceptable form. Professor Dirks from the McGill University's Department of Psychology found that hitting, calling names and leaving siblings out of games is a form of aggression in children and when it occurs regularly is a sign of more serio

Supporting Orphanages and the People in Need

Supporting kids is important in society because those kids may someday be tomorrow's leaders. Some will make it to the top;others maybe not. Despite their challenging backgrounds most grow up to be successful and contribute to society in meaningful ways. It is a corporate responsibility for companies to get involved to protect youth and encourage them to develop Tomorrow's world is built on what we will do for these kids today! I can't imagine the horror that some of these children have gone through. Abused, rejected, no family, no one to love them, and no one to take care of them! Financially strapped orphanages take in these lost kids and give them a chance. It is through the good hearts of people like you they have a chance to fulfill their true destinies as doctors, lawyers, mothers, fathers and employees.  Evening with limited resources the orphanage leadership has done a great job. I have visited a few of the orphanages and they may look old...but they are clean

Psychographics Can Help Your Business Improve Sales

Businesses can explode or die a slow agonizing death over years of product misalignment! Success comes through having a deeper sense of what kind of products and services your customers demand. The very personality of your customers will determine whether they spend their hard earned money on your product or somewhere else. Delving into how customers view themselves and their lifestyle tells you something about the products they want. Psycho-graphics is the study of personality based preferences in terms of lifestyles and product preferences. Knowing and understanding customer's mental "inner workings" helps companies offer products and services that appeal to customers on a deeper self-image level. If your going to engage in the process of getting to know your customers you will want to understand the benefits of psycho-graphics. Sociology and Psychology are very much part of consumer analysis. Each of us has a personality that influences the way in which we see

When Picking a Degree Follow Your Heart, Skills and Finance

Do you know what degree you want?  Many students have no idea what to study! They aren't always sure where they are going or how they are going to get there! The sheer volume of options at colleges can be confusing and the inexperience of the student makes picking an academic path that could have serious consequences for rest of their lives. Your heart, personal skills and your financial ability should guide students as they determine which degree to select. First, let us understand that the process of picking a particular degree should not be taken lightly or without sufficient thought. While some students switch their degrees in college it can still cost them wasted money, time and opportunity. Before entering college students should try and gain as much awareness about their personal needs as they can. Heart: What do you want to do in life? Some of us would love to be an artist or performer but at the end of the day we must pay the bills! If your heart tells you to do somet