The Economic Benefits of Long-tail Marketing as an Exercise of Collective Capitalism

Marketing can be collectively organized or it can be decentralized and chaotic. In the world of marketing both methods can create brand awareness through focal and dispersed action. Information distribution is also a form of marketing as companies rely heavily on it to make investment decisions. Having useful information that is easily searchable is helpful to the process of discovery, research and investment.

Companies can disseminate information just like governments and associations can. The only difference is that they are not often as coordinated as collaborative efforts. However, even this chaotic individualized approaches creates data chains that are often picked up in search engines and databases.

We understand the benefits of creating a long-tail of marketing online with products/services while we don't often think of a city as a business. Yet the awareness of the region is directly associated with the amount of times certain words are repeated in popular media. Information must be available for public consumption and digestion.

Part of the problem is how we think about marketing and the necessary contributions for coordinated activity. Many organizations contribute some money to marketing organizations but don't often contribute enough or work outside those organizations to ensure that they are maximizing regional benefits. Their mentality may be, "Why should I pay for something the big companies will benefit from?"

This is often a result of different businesses and not having consensus on the marketing image and what industries should be within the brand image. Greater education is needed to show businesses either not in the cluster, or as support to other businesses, that rallying around a few core regional concepts can lead to greater prosperity for all through preferences for local businesses.

The idea has merit as we consider the Trickle Down Theories often supported by Republican candidates and the use of local labor that makes up essential beliefs of Democrats. Collective Capitalism encourages pro-societal and patriotic economic behavior that has a direct effect on our economic health.

To get each of the businesses to at least partially agree to incorporate certain concepts as sub themes within their own marketing campaigns and contribute financially to collective marketing campaigns means that there must be community engagement in the process of brand development. Each person, and business, within the local economy should be aware of what the region stands and should buy into the local economy in a way that improves performance through knowledge and collective focal points.

Why You Won't Change Most People's Minds - So Stop Trying!

People formulate opinions throughout the day. They do not have the time or energy to think long and hard about any such conclusions because they must focus on more pressing issues. For most people, once they made a quick heuristic decision most will not go back and revisit their assumptions. Pushing people to rethink and use critical thinking to make more accurate assessments is likely to be met with disdain and possibly even anger making it a relatively useless strategy in most situations.

Let me say that I have some experience in contract labor negotiations and higher education so my job is/was to influence others so this is not useless advice. The key difference between those you can influence through logical discussion and those you can't is willingness.

Willingness- The willingness to learn and make new conclusions. Another term for this is open-mindedness versus close mindedness. 

Those who are willing come to the table to negotiate, need advice, may want to learn, or simply are in the process of growing. They are willing to take a minute to reassess the information and how they constructed their previous conclusions.

Most people don't rethink their original assessments even when such conclusions have little logical consistency. That takes to much energy and is often emotionally uncomfortable.

To reassess a situation means that the person may be wrong, may not have been aware of all the information, or the situation has change. it requires not being afraid of adjusting ones judgement.

Healthy people like to be considered fair and thoughtful. Reassessment and judgement is a normal process while unhealthy people view it as a challenge to their self-worth. One will consider the new information and the other will argue back vigorously.

Those who should be honored are those who are willing to consider new information and make rational conclusions while those who should be discarded are judgmental and close-minded. Arguing with the latter is a useless process that is only full of frustration as no amount of "good points" will make it past their filters and will likely be met with an angry emotional response. In today's political process, it may be best not to try and win arguments but only ensure certain values and beliefs are heard!

4 Reasons You Should Still Love the Traditional Lecture

There has been discussions on how the Traditional Lecture is going out with modern technology that seems to enjoy sound bites more than depth. The lecture still has an important place in higher education and should be maintained.

1. Cognitive Commitment: The lecture requires a cognitive commitment to follow and learn from.

2. Community of Learners: People who attend lectures often meet each other and create a community of learners.

3. Quality of Learning: While certainly you can learn from many different channels of knowledge tansferrence the face to face method is the most rich for remembrance.

4.History: Lectures are methods of Learning that date back to ancient Greece and Mesopotamia.

University of Madison Wisconsin Old Campus in Pictures

Throughout the years I have maintained a love of old campuses, the buildings, and the lifestyle. While jogging around in the morning I was brightened by the beautiful waterfront campus with traditional buildings a thriving street full of businesses that runs right from the library.

Pictures of Fall Leaves-Hiking in Brilliance

Hiking through the woods is one of my favorite past times. As the season cools the leaves change and you will find many of the hiking trails becoming beautiful over time.

Why its Important to Set Fitness Goals and Stay Consistent

In order to achieve your goals you are going to need to set them and stick with them on a consistent basis. There will be many trials and tribulations during the process but the end goal should be fairly consistent throughout it all. These goals should be like a guiding light that you can keep referring to each time you question your commitment. It is those who keep them as an overarching focus that seem to do well over the long run.

Lets first say that I do not propose that all people who set goals will succeed. I set many goals and achieved most of them but also failed miserably on a number of them. With fortitude I continue to adjust and change toward those goals despite current circumstances.

So lets put down the "hype" that all people will succeed at everything they will do. You will find though that some will succeed and those who diligently pursue goals over a long period of time grow, change, and get better for doing so. Often they will learning something or gain a better path.

Goal setting is what sets those who do from those who don't. It doesn't matter if it is school, fitness, family, money, or just cleaning the garage. If you have it in your mind that it is important you will start the process and it is the starting the process that is the biggest contributor to success.

If the goals are long and you continue on that path for many years you will get better and better. The path is there and you continue to follow it. Eventually, you will come to a point that you look back and accept your progress, or find more worthy paths you can be proud of. If you never start walking you have no where to go. Fitness is about daily commitment and baby steps.

Why is there a need for creativity in marketing research?

Research often deals with the exact, the finite and squeezed through a rigorous process to remove even the hint of errors. The creative mind doesn't work in the exact manner and sort of "guess-i-mates" the potentiality of new connections. While it would seem that a scientific mind and a creative one are on the opposite spectrum, they actually coexist and enhance each other. In marketing research this can be helpful in gaining new key insights into new human behaviors.

Science deals with depth and exactness. The more data you pull, the deeper knowledge you gain. Lots of data, and data collection is an exact process. The entire scientific method is designed to ensure a level of integrity in the process. This type of thinking deals with detail and processes.

Creativity courts possibilities and lots of maybes. It isn't an exact process but more of an exploration of mental game play that leads to new insights. Creating new forms and ways of doing things fosters new mental pathways and eventually a Eureka moment!!

The process of creativity comes into play twice within the scientific method. The conceptualization of the idea and the use of the information. It is also possible that latent information must have new and unique methods of obtaining it but ultimately the really big ideas come from conceptualizing and reconnecting the data in new ways to find practical use.

The mental process of science digs deeper into these new creative ideas. It determines if it actually is working, the strength of that connection, and where the holes are through definition. It is up to the creative mind to determine possible theoretical models and explanations as well as how the information can be used in an entrepreneurial manner that benefits society